Which customer segment should you target? What are the pain points in your current program offerings?
Our industry is ever-changing, and understanding current consumer behavior is key to ensuring successful adoption of your new programs. We will help you identify your target segment, plus their wants, needs, and most deeply-held beliefs, so you can design a strategy they can’t resist.
Trying to identify what opportunities remain in your market? Considering a new program for your customers? We’ll help you find the perfect starting point in today’s landscape. Our baseline studies include qualitative and quantitative techniques and deliver clear results for strategic decision making.
Market Analysis, Characterization, and Segmentation
Who’s making equipment decisions? What incentives will move your customer? How can you influence today’s market? We will explain current trends and identify potential target segments for you to capitalize on. Our actionable recommendations reflect smart market segmentation that goes beyond demographics to take into account the attitudes and goals of stakeholders.
Custom Research and Testing
You’re passionate about creating a sustainable future, but your team has more questions than answers. Where do you start? We can help. We enjoy the challenge of designing, building, and conducting custom research. Our multidisciplinary team will use a variety of qualitative and quantitative techniques to get the answers you need.
Evaluation, Measurement, and Verification
Gain invaluable insight to your clean energy programs and identify new opportunities in a rapidly evolving marketplace.
- Evaluation Design and Implementation
- Regulatory Strategy and Support
- Benchmarking and Best Practices
Data and Analytics
Unlock the power of data to better understand past performance and make informed decisions for the future.
- Advanced Statistics and Econometrics
- Data Management and Visualization
Map a path to your future success, today.
- Customer Experience
- Ideation and Innovation
- Portfolio Strategy and Program Design