EMI is now part of TRC, a leading national provider of engineering and consulting solutions supporting a clean energy future. Learn more.

Market Research

Which customer segment should you target? What are the pain points in your current program offerings?

Our industry is ever-changing, and understanding current consumer behavior is key to ensuring successful adoption of your new programs. We will help you identify your target segment, plus their wants, needs, and most deeply-held beliefs, so you can design a strategy they can’t resist.

Market Research

Baseline Studies

Trying to identify what opportunities remain in your market? Considering a new program for your customers? We’ll help you find the perfect starting point in today’s landscape. Our baseline studies include qualitative and quantitative techniques and deliver clear results for strategic decision making.

FIG 1: Change in lighting saturation among commercial customers from 2011 to 2015.

Market Research

Market Analysis, Characterization, and Segmentation

Who’s making equipment decisions? What incentives will move your customer? How can you influence today’s market? We will explain current trends and identify potential target segments for you to capitalize on. Our actionable recommendations reflect smart market segmentation that goes beyond demographics to take into account the attitudes and goals of stakeholders.

FIG 2: Customers are most sensitive to the up-front cost of an HVAC installation. However, they are also receptive to cost savings on their monthly utility bills and improvements in system reliability.

Market Research

Custom Research and Testing 

You’re passionate about creating a sustainable future, but your team has more questions than answers. Where do you start? We can help. We enjoy the challenge of designing, building, and conducting custom research. Our multidisciplinary team will use a variety of qualitative and quantitative techniques to get the answers you need.

FIG 3: Almost one-third of customers on a TOU rate prefer to adjust their smart thermostat manually.

Market Research

What do customers want out of decarbonization programs?

Explore case study

Market Research

You’re ready to upscale, but how do you expand your energy efficiency programs to new sectors?

Explore case study

Market Research

Smart thermostats are the future—but how do you measure how customers interact with them?

Explore case study

Interested in learning more?

Contact us to talk with a team member.

(206) 621-1160

Other Services

Evaluation, Measurement, and Verification

Gain invaluable insight to your clean energy programs and identify new opportunities in a rapidly evolving marketplace.

  • Evaluation Design and Implementation
  • Regulatory Strategy and Support
  • Benchmarking and Best Practices
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Data and Analytics

Unlock the power of data to better understand past performance and make informed decisions for the future.

  • Advanced Statistics and Econometrics
  • Data Management and Visualization
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Strategic Planning

Map a path to your future success, today.

  • Customer Experience
  • Ideation and Innovation
  • Portfolio Strategy and Program Design
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