Donna’s research sheds light on how customers can be motivated to conserve energy. She has a Ph.D. in social psychology and a wide range of experience in research methodology, including experimental design, sample development, data collection, and statistical data analysis. Since joining EMI in 2008, Donna’s depth of experience has enabled her to find “the needle in the haystack” of research results, providing true insight to people’s behavioral choices.
cross-country moves (with cats in the car!)
different arts techniques explored
How did you get into the clean energy field?
I went to the inaugural Behavior, Energy, and Climate Change conference in 2007, and I’ve been in the field ever since.
What are the ideas that drive you?
I love figuring out the best way to answer a question and making sense of data. It’s like a puzzle—let’s fit together the pieces. I’m also passionate about learning something new about the way people think.
How do you spend your time when you’re not working?
Hiking around Central Texas, or the “Hill Country” as it’s locally known. I’m also into all sorts of arts and crafting, with my latest obsession being embroidery.