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Matthew Rose



Matthew is a trusted partner, grounded in industry experience and foresight, and well-respected among his peers. His passion for clean energy got an early start in college, and it continues today as he aims to write the first chapter in the transition to a clean, distributed energy future. At EMI, Matthew provides thorough counsel to clients and can help you identify the question behind the question to get to the real root of the problem.


Canadian provinces visited


Grateful Dead concerts


states and provinces where Matthew has helped energy clients

  • What are you passionate about? What are the ideas that drive you?

    I’m passionate about helping to write the story of a cleaner future. I’m also passionate about making sure the next generation of consultants are equipped and open-eyed to deliver on the clean energy future for the right reasons.

  • When do you have the most fun at work?

    I enjoy coming out to Seattle and just interacting with staff, professionally and personally. It's fun to connect to the greater EMI enterprise and better understand the thinking and the journey of my colleagues.

  • How do you spend your time on the weekends?

    Relaxing, playing and listening to live music, reading, connecting with family and friends, and taking my dog to the township dog park. I also rather enjoy mowing the lawn in the spring and summer months.


  • Rose,M. Is the Value of Demand Response Growing or Declining? Depends on Where You Look. Energy Insider,Enerdynamics.July 2017.
  • Rose.M. Helping Customers Make Sense of New Choices in a Distributed Energy World,Energy Insider,Enerdynamics.November 2015
  • Rose, M. In Depth Look at EPA’s Clean Power Plan, Energy Insider Enerdynamics. September 2014.
  • PJM’s Capacity Auction Results. Energy Insider Enerdynamics. July 2014
  • Utilities Re-Thinking Customer Funded Efficiency Programs. Energy Insider Enerdynamics. July 2014
  • The Use of Utility Performance Incentives. Panel presentation. Keystone Energy Efficiency Alliance Conference. November 2013.
  • Utilities Coping with Shrinking Electric Demand. Energy Insider Enerdynamics, August 2013
  • Rose, M. Understanding the Electric Grid, PA Law Forum, Volume 1, March 2009, 2010.
  • Rose, M. The Customers Impact on Demand Response Management Transactions, Hart’s Energy Markets, 2003.
  • Rose, M. and Rockwell, M., The Conservation Potential From Behavior Changes in Proceedings from 1994 ACEEE Summer Study on Energy Efficiency in Buildings, August 1994.
  • Rose, M. and Rockwell, M., The Impact of Customer Behavior on Conservation, in Proceedings from Third International Energy Efficiency and DSM Conference, Fall 1994.
  • Rose, M., McDonald, C., and Rosenbaum, R., Innovative DSM In A Competitive Environment in Proceedings from Third International Energy Efficiency and DSM Conference, Fall 1994.
  • Rse, M. and Milakofsky B..\, Power Quality Technology and Market Assessment, Canadian Electrical Association, - 835 U SOA, 1991.
  • Rose, M., McDonald, C., Davis, T., and Appel, J., Residential Heat Pump Marketing Guidebook," Electric Power Research Institute, 1990.
  • "The Development of a Foodservice Marketing Guidebook," presented at Electric Power Research Institute Customer Services meetings, May 1990.